Social Media Marketing in 61 Words by @dmscott

  • You can buy attention (advertising)
  • You can beg for attention from the media (PR)
  • You can bug people one at a time to get attention (sales)
  • Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

David Meerman Scott keynote

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