This is the opposite of not funny!
Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. ”People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
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| — | Steve Jobs, as quoted in a New York Times article published in 2003 (via verbalized) |
What the most unconventional advertising space ever? I think dog poop bags are pretty close to unconventional as a brand can get.
Kinkos vs Fedex Office
Granted Kinko was not the best. Poor customer service, pricing issues, slow service- there is something about the brand I miss. Kinko’s inspired me. It was a hub for entreprenuerial types to connect and learn stuff. The brand was a mirror for how interesting being an entreprenuer can be.
People hire you because of what you can do for them, not what you do. […] remembering this and building your marketing around it can really make or break your campaign.
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| — | http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/ (via rweng) |
Social Media Marketing in 61 Words by @dmscott
- You can buy attention (advertising)
- You can beg for attention from the media (PR)
- You can bug people one at a time to get attention (sales)
- Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
